I’ve been saying for awhile that the best way to prevent people from downloading movies off of the internet is to release movies simultaneously in theatres and on DVD. People want to watch movies for $3.5 and eat popcorn in their own living room, they don’t want to pay $20 for tickets another $8 for popcorn and get to listen to someone else’s brats bicker through an entire movie.
It turns out that Bob Iger, the incoming Disney Chief, has considered the idea himself. The next question is going to be if they can overcome Walmart’s threat to not carry DVD if the lag between purchase and rental availability is eliminated. Well that and what are teenagers going to do on Friday night now?