Friday, December 29, 2006

Advertise Cellularly

Ads are coming soon to a cell phone near you.

Beginning early next year, Verizon Wireless will allow placement of banner advertisements on news, weather, sports and other Internet sites that users visit and display on their mobile phones, company executives said.
Advertisers “are crazed to get information” onto the phones, Mr. Goodrich said. But the effectiveness “will be really limited until you’ve enabled site, sound and motion.”

That will not be happening anytime soon on Verizon, according to Mr. Harrobin. He said that during extensive tests the company did in determining whether to run ads, and how to run them, it determined that consumers find short, stand-alone video advertisements to be intrusive.

How can that be? Big Business only cares about money, why would they care what consumers want?

Because Big Business only cares about money, that's why. If consumers don't like advertisements on their phone they will simply find another carrier causing Big Business to lose money.

The cell phone industry is highly competitive (thanks, in part, to hefty deregulation I might add) so companies will do anything to please the consumer.

Ah, the wonders of capitalism.

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