The way you can tell that, fundamentally, the right's Iraq hawk pundits are deeply unserious people is that you'll see things like Reuel Marc Gerecht making this argument: "I can understand--though not appreciate--Americans who don't want to see Americans dying in Iraq because they value American lives more highly than they do Iraqi ones. This sentiment, more common on the right than on the left, inevitably leads to a bigoted isolationism that allows nefarious forces to run amok." The view that American lives are more valuable than Iraqi lives is obviously false. The view that the American government should value American lives more highly than it values Iraqi lives is, I think, quite different, fairly intuitive, and certainly not something that advocates of neoconservative foreign policy deny in anything resembling a consistent manner.
Isn't that the exact same argument that the left uses on trade - American jobs are more valuable than foreign jobs?