Microsoft Corp. today announced agreements with CBS, MTV Networks, Paramount Pictures, Turner Broadcasting System Inc. (TBS Inc.), Ultimate Fighting Championship (UFC) and Warner Bros. Home Entertainment to bring an initial lineup of over 1,000 hours of hit TV shows and movies to Xbox 360™ gamers in the U.S. by the end of the year. Furthermore, Xbox 360 will be the first gaming console to bring standard and high-definition TV shows and movies via digital distribution over the Internet directly to the consumer.
At first each show will be a pay-per-download. It won't take long for advertisers to realize that "Heroes - brought to you free by DC Comics" will be a far more effective marketing tool than spending millions on commercials that nobody watches.
It is fascinating to watch the world change right before my eyes.